Glant tries to defy odds with Northwest Group - Minneapolis / St. Paul Business Journal:

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has a physical office location in downtown Seattle and agents whowork full-time and know all of each other’s customers. A plasma television plays a tailored welcome message to each client when they walk into the downtowhSeattle office. The business has a professional but Glant and his team still produce printed marketing material fortheir What’s also unusual is that Glant is 29, seeminglyt the perfect age to be wooed by the movementy toward online selling and buying rather than the mom-and-po p agents of yesteryear. Glant, who founded his company in Januaryh 2008, admits he’s conservative when it comesa to buildinga business.
Basically, he’ wooed more by stellar company culturre than the trend ofthe day. “I’m a little old schoolp for my age,” he “I don’t like fad real estate, I like qualithy real estate.” He’s also a bit Glant launched Northwest Group RealEstate (NWG) earlt last year, even thougy he said he knew the market was “headingy toward a little bit of a correction.” That didn’t deterd him from throwing $63,000 into starting the company and quicklyu hiring six agents to get the firm rolling. “The only way a companty can flourish is if it start during a market thatis challenging,” he said.
Before he startexd the business, Glant, a business school graduate, worked at both commercial and residentiak real estate companies beforestarting NWG. His goal was to form a real estatr brokerage that combined the professionalism associated with commercial real estate with what he calla the emotional aspects of buyinya home. He also was adamant that the company remainm small and focused on its mission ofselling “We don’t want to be a jack of all tradess and a master of he said. After more than a year in the company now has nine agents and saw revenuesw ofabout $700,000 last year.
The housing market downturn was steepe thanGlant expected, but he said the companty has still managed between six and 12 deals a Glant attributes the strength of the company to his team of agents, some of whom he’ws hired from rival firms Coldwell Banker Bain and Windermere after weeding through dozens of local job Each agent has his or her own with focuses on new construction, condominium s and the luxury among other areas. The close-knit team is one of the reasons the company has fares so well duringthe recession, Glanrt said. They’ve been able to support each other duringb weeks when nosales occurred, helping to builds resilience.