Embarq, CenturyTel will become CenturyLink after merger - Business Courier of Cincinnati:

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billion sale to closes, expected this The rural phone companiesw on Tuesday announced the plannede name and logo for thecombined company. CenturyLinko will retain the CenturyTe (NYSE: CTL) trading symbol. “Our new brand name was selected becausw our customers and employeees told us it reflected a compang thatis forward-looking and committed to linkiny the country together,” CenturyTeol CEO Glen Post III, who also will be chieft executive of CenturyLink, said in the The company will begin operating under the new brans immediately upon closing the In the following months, markets will be converted to the new with customers being notified in advance and the name beintg added to company signs, vehicles and marketingb materials.
The logo is intended to representg the power of connecting people and businessezs to one another and tonew opportunities, locall y and nationally, the release Overland Park-based Embarq EQ) and CenturyTel, based in Monroe, La., are — from the before the deal can close. The headquarters will be in A Denver brandconsulting agency, , helped develop the new branf strategy, name and logo, the release said. the two companies will have about 7.5 millionb access lines, more than 2 million broadbaned customers and morethan 400,00o video subscribers. will . Embarq ranks No. 3 on the Kansas City Businesx Journal ’s list of area publi companies.